How to Write a Successful Blog – 9 Key Steps you Should Follow
Your marketing strategies are not completed without knowing how to blog, and without your SEO strategies in your blog, it will be hard for you to promote anything on social media. Generating leads and customers will be difficult without it.
Similarly, you wouldn’t have any page where you can place your call-to-actions, on, without a proper SEO blog. If you are looking for how to write your first blog post, and make an as much positive impact as you can, you need to learn how to research for words, put them together, and forget about the excuses made by some people on why they find it difficult to blog consistently.
How to write a blog post: The Simple formula for writing a successful blog post
Step #1: Have a thorough understanding of your audience
If you are searching for how to write a good blog, then your first step should be, to have a clear vision of who your target audiences are. Think about what they want to know and what will drive their curiosity. When you know about their interests, then you can create the ideal topic. For example, if most of your target audiences are Millennials searching for ways to start their online business, then you need to fashion your topic around such interest.
Step #2: make use of a working title and topic
If you are looking for how to write your first blog post, you may want to choose a general topic, for instance, a plumber may want to use a topic that relates to faulty faucets, then you can generate a working title by taking different approaches that can keep your focus on the topic. As a plumber who wants to write the first blog on faulty faucets, you may decide to choose a topic relating to the different tools used in fixing a faulty faucet.
Step #3: Write a captivating introduction
To grab your reader’s attention, the first few paragraphs of your blog must be captivating. If your intro is annoying, the reader may not read further. You can do this by starting with a joke or story. Make sure you become empathetic with some statistics that will grab your readers’ attention. In the subsequent paragraph, make sure you describe how your services can address the problems faced by your readers. This will create a connection between you and them and a reason for them to continue reading.
Step #4: Make your contents organized
Sometimes, both the writer and reader of a blog post have to deal with lots of information, make sure the information stay organized so that your readers wouldn’t become intimidated. Break the information down into sections, tips, lists and different forms.
Step #5: Write your content
Now that there is a template or outline in your hand, the next step is to write your content. It is important to use your outline to fill in all the blanks, and expand the points you have noted. Do extra research and add more information to what you already know, and make sure you back up your points with sufficient data while incorporating the sources of such data in your content.
Step #6: Edit your formatting and proofread your content
Editing is a part of blogging that must not be overlooked. You may ask a grammar expert to edit and proof-read your work for you.
Step #7: Make use of a Call-to-action (CTA), at the end of your content
Your reader must know what to do next once they finish reading your content, hence you must insert a CTA somewhere at the end. A CTA may request readers to subscribe to your blog or newsletter, read a related article, register for your webinar, or download an eBook. Your CTA should be of great marketing value to you, and the reason being that you will generate a lead once your visitors have read your blog and clicked on CTA. The Call to Action can also become an excellent source of resource for your web visitors or readers, and for this reason, you may use your CTA to give more information or content that are similar to the subject of the blog they have just finished reading.
Step #8: Optimize your blog contents for SEO
You need to return to your blog post and optimize it for search engines. You don’t have to worry about the number of times you use certain keywords, just make your content keyword friendly, and it must provide a great experience for readers. Don’t forget to make the blog post URL shorter; however, do not make the mistake of cramming too much keyword into the content. When optimizing your contents for SEO, you must watch out for some key features, these are:
- Meta tags and Meta description,
- Page titles and headers,
- Anchor text, and
- Mobile Optimization.
Step #9: Make use of a catchy title
Lastly, you must not forget to add a catchy title to your blog content. There is a working formula you can use to grab the attention of your readers with a catchy title, these are:
- Generate your catchy title by starting with your working title,
- Make sure you keep it clear and accurate as you begin to edit it.
- Make use of alliteration or strong language or any other literary skill to create a sexy title.
- Try and sneak in some natural SEO into the title by adding some keywords.
- Finally, try and make the title shorter (keep in mind that search engines like Google will prefer titles with 65 characters or shorter to make your contents come up in search engines).