5 Marketing Techniques That Are Still Not Obsolete
In many fields and industries, once a new, revolutionary trend appears, most of its older counterparts become somewhat obsolete. For example, typewriters, calculators, and photocopiers are appliances that dominated the business world in the past but are now on the verge of extinction.
On the other hand, when it comes to marketing, this is usually not the case. Rather than making them obsolete, new trends are often bringing new life to some of the most widely used traditional methods. With this in mind and without further ado, here are five marketing techniques that are still not obsolete.
1. Email marketing
Due to the fact that we are living in a world of IM tools, a lot of people would assume that email marketing is on its last legs. However, nothing could be further from the truth. Recent surveys show that every single dollar invested in email marketing returns about $44.25, which makes it one of the most cost-efficient techniques out there. Furthermore, in the world of smartphones, emails are more accessible and user-friendly than they ever were.
2. Influencer marketing
In the past, numerous marketing experts praised influencer marketing but as of recently, the tides have turned. In fact, numerous estimates claim that in the following several years, there is a real risk that influencer marketing might simply die out. The greatest culprits behind this are the so-called legal grey areas influencers are venturing into, the inability to calculate the ROI and the validity of an opinionated, yet subjective influencer. On the other hand, when combined with an adequate content, influencer marketing can still make an astonishing impact on your marketing efforts.
3. Promotional merchandise
The rule of seven, one of the oldest principles of marketing, claims that in order for a person to become a customer, they have to encounter your brand on seven different occasions. One of the most cost-effective ways to ensure that this happens as soon as possible is to distribute some promotional merchandise. Imagine a scenario where you print out a sufficient number of custom t-shirts and distribute them among your employees, regular customers and contest participants. In this way, every single one of them becomes a walking billboard, carrying your brand name about.
4. Hosting a local event
More and more businesses are starting to grasp the full significance of appealing to their local customer base, instead of pushing for a global campaign. Instead of tracking the location of your clients via an app and then targeting them with your ads, you could try hosting a local event and achieve a similar effect through different means.
Not only will this give you some strong favors with the local community but also demonstrate your values and your interest in local affairs. Apart from this, you also get to build brand recognition in an organic and non-invasive way, as well as the privilege of making face-to-face connections. The latter can also be great for your personal branding efforts.
Finally, even though emails and IM contacting may seem as something more appropriate in 2017, keep in mind that when it comes to B2B outreach, telemarketing is quite strong even in this day and age. Contacting your potential partners and associates directly may leave a strong first impression and make both your company and yourself seem more professional. A personal investment of time and effort from the person at the other end of the line is a nice touch, which just might make them open up to your business proposal.
Even though digital marketing may seem as a predominant force in the marketing world at the moment, it doesn’t mean that some of the traditional techniques can’t be of use. In fact, you can use some of these traditional methods to endorse your digital marketing campaign. For example, you could add an email contact of your company on your business card or even a custom t-shirt and use telemarketing to encourage people to check out your website and see what’s on offer. All is fair in love and war and make no mistake, the landscape of present-day business world is no short of a battlefield.
Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.